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EffectiveBrand Newsletter - April 2006

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• Multiple RSS feeds
• Your customized search engines
• A new Weather component
• Toolbar of the month: Ecademy Premiere Business Network

Introducing: More Content for Less Space Here too, our new Multiple RSS reader got lots of great responses in our forum (http://forum.effectivebrand.net). For those not familiar yet with this hot new feature, we tweaked our toolbar RSS reader and decided to go multiple... What's in it for me, you might ask? Well, the ability to add multiple RSS (Really Simple Syndication) feeds in one reader, therefore you can offer more content to your users while saving toolbar space. In addition to the content of your site, you can offer your users other relevant info from a range of RSS feeds, widely available on the Web.

Search and You Shall Find We've recently added all the custom search engines that you've defined in your toolbar to our hosted search results page, making them more accessible and noticeable to your users. In order to see this in your toolbar, all you need to do is change your toolbar's search provider to our hosted search results. When you change your engine provider, don't forget that you can also brand the search results page with your logo, so your users will be exposed to it more often when using your toolbar.

It's Getting Hot in Here!

What's hot and sizzling in our toolbar? The new Weather component that so many toolbar publishers have asked for. This is good news for everyone. Your users will enjoy: Temperature always on their desktop Reliable data on local or global weather Accurate 3 day forecasts You will definitely see more stickiness and greater satisfaction among your users. Go for it! To add the weather component to your toolbar just login to your account and click on it from the list of available components.

Toolbar of The Month: 70,000 Ecademy Trusted Business Networkers Got Their Very Own Toolbar

London-based Ecademy, (www.ecademy.com) The Trusted Business Network ,has introduced its community toolbar targeting its 70,000 members worldwide. Ecademy has partnered with EffectiveBrand, to power their community customized toolbar. "We have had a fantastic response to the toolbar, over 500 downloads in the first day of its launch", says Penny Power, Founder and Director of Ecademy. "Our community toolbar is an effective mean to communicate with our members, enabling them to receive their Network messages through the toolbar. We found in EffectiveBrand the perfect strategic partner, because they are community-centric, and their solution is based on profound understanding of an organization like Ecademy. Their cutting-edge toolbar solution is based on proven technology which provides our users instant access to our site wherever they are on the Web". Penny Power, Founder and Director of Ecademy See the press release...

We're working on tweaking and refining our toolbar solution, so keep checking back with us to see what new functionality we've come up with. We'd love to hear from you on our forum at http://forum.effectivebrand.net.

Be good,
The EffectiveBrand Team

EffectiveBrand, the inventor of the toolbar hosting concept, allows YOU to create your own CUSTOMIZED TOOLBAR for your COMMUNITY. An EffectiveBrand toolbar establishes an INNOVATIVE communication channel with your users, enabling greater customer LOYALTY, and increased TRAFFIC to your Website.

© 2006 EffectiveBrand. All rights reserved