IFAW
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Mission
Grow the IFAW community, increase revenue and encourage greater activism in our campaigns.
Decision
Build the Activism Bar with Conduit to captivate and educate our members about animal and environmental needs.
 | Breaking news, interesting podcasts and campaign action items straight to the browser. |
| Users make a difference by generating revenue for IFAW campaigns. |
| Promoted from the homepage, Email newsletters and in the press. |
Mission Accomplished
"Conduit makes it easy for people to get involved in IFAW campaigns to save animals and protect their habitats. Our members use the toolbar to stay informed, raise money and communicate about important animal welfare issues. The tool bar gives them multiple ways to stay up-to-date and engaged in our campaigns whenever they’re online."
Mike Mahoney
Creative Strategist
IFAW
www.ifaw.org
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