Digital Entertainment Industry Feeds Fan Addiction with Conduit Redwood Shores, CA, April 2, 2007

Celebrities supercharge fan communities with community toolbars

Redwood Shores, CA — April 2, 2007 — Conduit, a breakthrough platform for connecting and engaging community members via the browser, today announced the availability of Conduit for the digital entertainment industry. Artists, musicians and celebrities can now quickly and easily create their community toolbar to connect, engage and bond with their fans like never before; resulting in deeper relationships and higher sales. Through their community toolbar artists can ignite chat interaction with their fans, promote music videos, sell tickets and CDs, blog, share concert updates, and promote new music straight from their fans’ browser — all for free. Entertainers, such as Taylor Hicks, John Mayer and Deborah Gibson, are now engaging fans via community toolbars powered by Conduit.

Typically, artists reach their fans through traditional media, web sites, blogs, and social networks such as MySpace. However, none of these are persistent channels that connect the artist with their fan base in real-time and all the time. Conduit community toolbars are a fresh new way to always be connected with fans while they browse the web. For fans, this is the ultimate homage to their favorite artist – having the artist on their browser 24/7.

Several artists have created community toolbars using Conduit to promote their fan sites and connect with their fans in a fresh new way, for example:

Taylor Hicks: Last year’s American Idol winner, almost overnight, found himself with an exploding fan base. The Gray Charles Taylor Hicks weblog now offers a community toolbar to Hicks’ fans, powered by Conduit. Thousands of fans have responded with their support; a few of the comments from his fan site include:

• “Love the toolbar Gray and got my first alert! I feel so ‘in the know’ now with so much Taylor right in front of me.”
• “This is just going to add to the already out of control obsession I have for Taylor!!”
• “Love the toolbar - just what I needed to feed my addiction!”

To download the Gray Charles blog toolbar visit: http://graycharles.myblogtoolbar.com/

John Mayer: Mayer is offering his fans a toolbar which allows them to have immediate access to all of their favorite John Mayer sites, including his Myspace page, with just one click from their browsers. The toolbar offers fans all the latest Mayer news from all over the net— as it happens—with built-in RSS feeds and instant access to John Mayer Chat! There is also a direct link to the John Mayer Fan Club, the “Local 83 Listeners’ Union.”

To download the John Mayer toolbar, visit: http://johnmayer.ourtoolbar.com/

Deborah Gibson: Though no longer the teen idol she was in the eighties, Gibson still has a dedicated fan base eager to stay in touch with her latest moves. In order to connect with fans and ensure return traffic to her web site, Gibson uses the toolbar to feed updates directly to her fans. The Official Deborah Gibson Toolbar gives her fans always-available, direct access to every part of her official site, so no matter where her fans are on the Web, her site is always right at their fingertips.

To download the Official Deborah Gibson toolbar, visit: http://www.deborah-gibson.com/toofancy

“Fans crave a closer relationship with their favorite artists. Now with Conduit’s free, easy-to-use solution the entertainment industry can quench the thirst of hungry fans by delivering a community toolbar for any artist,” said Ronen Shilo, CEO of Conduit. “Conduit also provides fans a unique channel to interact with each other about their favorite entertainer – thereby converting fans into communities with deeper bonds.”

Creating a Conduit community toolbar is quick, easy and free. In only three simple steps, anyone can create a community toolbar to showcase popular site content, commerce and community components. With a few more clicks, Conduit offers ways to help promote the community toolbar as well. Conduit’s free, easy-to-use solution delivers unprecedented face-time by allowing entertainers to put their most compelling site links on fans’ browsers. Multimedia components like streaming audio and video, RSS feeds, chat, radio, email notifier, weather, and more, offered via Conduit, are easy to customize and implement in minutes, not days. Conduit’s free toolbars also offer the very best search capabilities via their recently announced deal with Google. Create a free toolbar for your website at www.conduit.com.

About Conduit

Conduit is a breakthrough platform for connecting and engaging community members via the browser. Conduit delivers unprecedented community loyalty and site traffic for over 130,000 publishers, including major brands such as Major League Baseball, Fox Carolina TV, Greenpeace, REMAX, TechCrunch, Blogdigger and small and medium organizations in 112 countries around the globe. Conduit’s innovative search monetization model allows the service to be completely free and without adware, malware and spyware. The company is privately-held with headquarters in Israel and Redwood Shores, CA. For more information about Conduit, visit www.conduit.com or email info@conduit.com.

Press Contact
Heather Mosley
PerkettPR for Conduit
415.384.0113
conduit@perkettpr.com

Let us show you how easy and quick it is to create your Conduit community toolbar