Conduit Launches a New Channel for Top Non-Profits to Acquire New Supporters Redwood Shores, CA – September 24, 2007

Conduit Launches a New Channel for Top Non-Profits to Acquire New Supporters

Redwood Shores, CA – September 24, 2007 — Conduit, the leading platform for building online communities via community toolbars, today announced the CareBar - a grouped toolbar that unites leading non-profits and connects them to over 12 million users in the Conduit Network. Users can now connect and interact with one click and in real-time with their favorite charities, and get involved with new causes directly via the browser. This new channel powers click-for-a-cause initiatives, provides more avenues to donate, and promotes chat forums and the exchange of ideas. The CareBar Community Toolbar is an unprecedented tool for activating, building and connecting more engaged supporters.

The CareBar community toolbar includes:

• ASPCA – The ASPCA® (The American Society for the Prevention of Cruelty to Animals®), was founded in 1866 as the first humane organization in the Americas. The ASPCA was formed to alleviate the injustices animals faced then, and its mission—providing effective means of prevention of cruelty to animals—is as pertinent today as almost a century-and-half ago.
• BiddingForGood – The site brings together all of the cMarket charity auctions in one place, supporting hundreds of non-profit causes nationwide with thousands of different items up for bid each day. The proceeds from each bid go directly to the cause that item represents.
• Care2 – The largest conscious-consumer community on the Web, with over 7.5 million members and 250 non-profit partners.
• Greenpeace International – Greenpeace exists because this fragile Earth deserves a voice. It needs solutions. It needs change. It needs action.
• IFAW International – The International Fund for Animal Welfare (IFAW) works to improve the welfare of wild and domestic animals throughout the world by reducing commercial exploitation of animals, protecting wildlife habitats, and assisting animals in distress.

"This is a truly remarkable tool in engaging new supporters," said Ayumi Stubbs, Manager of Internet Communications, ASPCA. "We expect tremendous momentum, including more donations, via the CareBar community toolbar. Through this innovative avenue, we're already attracting and informing more people who wish unite against animal cruelty."

"We're thrilled to be among the flagship members of Conduit powered CareBar community toolbar," noted Randy Paynter, CEO, Care2. "This new, more powerful grouped toolbar, featuring other cause-oriented organizations, fits with our desire to provide simple ways for activists around the globe to connect. Essentially it serves as a megaphone, amplifying our message to a much larger potential member base."

Prior to the CareBar community toolbar, users were required to download each and every toolbar that they wanted to access, thereby drastically reducing available browser space and inhibiting the number of different toolbar downloads they could accommodate. With the CareBar community toolbar, users can now get access to other cause-oriented communities via one single download. Non-profit organizations benefit from increased visibility to new audiences and supporters can discover synergies amongst the causes they care about the most.

"By bringing together similar-minded non-profit organizations in the CareBar community toolbar, Conduit has created an online junction for activists to explore different conscious communities," said Ronen Shilo, CEO of Conduit. "As the Conduit Network swells, we continue to explore new ways to bring members of the online global community together in ways that help our publishers and engage their supporters."

Non-profit organizations can now add their organization to CareBar and get exposure to over 12 million users in the Conduit Network here: http://campaign.conduit.com/carebar/.

About the Conduit Network

The Conduit Network consists of 12 million users who connect real-time with over 130,000 publishers via a community toolbar. It facilitates brand awareness by alerting users surfing the web to publishers in the Conduit Network. Users can subscribe to publisher communities of choice with a single click, with no download and without sacrificing browser real estate. With the Conduit Network publishers experience free exposure, achieving user acquisition in an unprecedented way.

About Conduit

Conduit is the leading platform for building online communities via community toolbars. Online publishers can use Conduit to quickly and easily create a free community toolbar to persistently connect and engage their users via the browser. Consumers can use the myConduit toolbar to search and subscribe with one click to the hottest web communities. Conduit delivers unprecedented community loyalty and site traffic for over 130,000 publishers, including major brands such as Major League Baseball, Fox Carolina TV, Greenpeace, RE/MAX, TechCrunch, Blogdigger and small and medium organizations in 112 countries around the globe. Conduit's innovative search monetization model allows the service to be completely free and without adware, malware and spyware. The company is privately-held with headquarters in Israel and Redwood Shores, CA. For more information about Conduit, visit www.conduit.com or email info@conduit.com.

Press Contact
Lisa Dilg
PerkettPR for Conduit
313.399.0892
conduit@perkettpr.com

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