Conduit Ignites the Live Events Market with Community Toolbars Redwood Shores, CA, February 13, 2007

Event marketers can now drive attendance and revenues with a breakthrough free service

Conduit, a breakthrough marketing platform for creating branded community toolbars that drive traffic and loyalty, today announced the availability of Conduit toolbars for live events. Event organizers can now create a free event toolbar with key content, commerce and community components to make the event accessible to virtual attendees globally. Conduit is the first free, branded solution available to marketers and event organizers to help them keep their events top of mind with event attendees via the browser.

Live events thrive on prospect engagement and attendee interaction, both of which require expensive and tedious marketing resources. Email, while arguably the most cost effective mass medium for event marketing, has become fatigued as a communication solution. Conduit community toolbars are a fresh new way to promote events, engage prospects, automatically distribute new information and ignite attendee interaction online. Live event toolbars from Conduit deliver a superior way to get noticed and stay connected with event registrants in real-time, all the time.

Conduit’s free, easy-to-use solution delivers unprecedented face-time by putting all the most critical information about an event on the registrant’s browser. Multimedia components, like streaming audio and video, RSS feeds, photos and podcasts, offered via Conduit are easy to implement and more powerful than email for engaging attendees. “Conduit’s mission is to drive deeper bonds between publishers and their user communities,” said Ronen Shilo, CEO of Conduit. “We are thrilled to hear that our customers are generating more registrations, improving engagement with attendees and increasing traffic to event websites as a result of using our community toolbar for live events.”

Several Conduit customers have created an event toolbar to broadcast their event virtually and keep attendees connected to the event real-time.

TechCrunch, a weblog dedicated to obsessively profiling and reviewing new Internet products and companies, is using their Conduit community toolbar, the CRUNCHbar, to promote the TechCrunch Meetup 8 party in New York this month. The CRUNCHbar connects Meetup 8 event attendees and TechCrunch fans to the latest blog postings from TechCrunch, podcasts, event details, travel information, party sponsors, community chat, and even a link for a contest. For the first time, the TechCrunch community will be able to connect to activities happening live at the event, see pictures, listen to the music, and chat with others, all via the CRUNCHbar. To download the CRUNCHBar visit http://techcrunch.conduit.com/

AVF Creations, an integrated marketing solutions company, developed a RACEbar to stream the live USA Cycling Pro Championship race to fans who could not attend the event. Remarkably, 82% of the race fans downloaded the RACEbar to hear the race via live audio relay, track position changes, view team information and results, and purchase official merchandise for the event. To see the RACEbar go to: http://www.usacyclingchampionships.com/wiki/index.php?page=Toolbar In addition, a RACEbar for the upcoming Tour de Georgia race event (www.tourdegeorgia.com ) will launch on November 21.

WrapFest 2006, a convention for graphic professionals, launched a free WrapFest event toolbar to keep their attendees connected to seminars, event updates, sponsors, and other content for their online convention. View their toolbar at http://www.wrapfest.com/welcome/get-our-toolbar.html

Creating a community toolbar for live events is quick, easy and free. In only three simple steps, anyone can create a branded community toolbar with event specific content, commerce and community components. With a few more clicks they can promote their event toolbar to potential attendees. Packaged components include RSS, news ticker, chat, radio, weather, and email notifier. Create a free toolbar for your next event at www.conduit.com and make it a grand success.

Let us show you how easy and quick it is to create your Conduit community toolbar